It is important for the entrepreneur to choose a platform that suits the sales strategy and the objectives of his work.
In this article, we are going to focus on one of the best e-commerce platforms that help entrepreneurs to create their own store.
Big Commerce is an ideal choice for fast-growing businesses, it is one of the best e-commerce platforms with many advantages, which give you the chance to get the online store to present your goods or services.
BigCommerce has many options such as managing its sales or designing its own e-commerce site the way it wants, which makes it one of the toughest platforms to set up an online store.
BigCommerce offers business and small business plans, and small business plans start at $29.95 per month.
Steps to create a professional online store
1. Select the product you will sell in your online store
There are two cases in creating an online store:
The first case is to expand the range and sales of a store that already exists, in order to develop its e-commerce.
Example: You are the owner of a clothes market that has outlets, but you want to expand your business to reach every potential customer... in this case creating an online store would be the perfect solution to achieve this.
The second case: Creating an online store as a new and independent project, that's what we will talk about here.
In order to start your online store as a new and independent enterprise, you need to select the product or products you will sell in.
Here is one of two directions to get your product:
Direction 1: A unique and innovative product, which requires a new idea based on the needs of the target audience, to facilitate life or to solve a problem.
This choice needs an innovative and creative idea, the risk is very high, but the profits are also very high.
Second direction: the traditional product that includes all kinds of products in the market such as clothing, electrical appliances, and cosmetics…Etc.
Here are some points that will help you determine the product for your online store:
Brainstorming sessions, in which you can get more product ideas for your special needs.
Take advantage of other people's experiences, by following other online stores.
Make an online search on the most important products sold online.
Follow the sales groups on Facebook and find out the best-selling products.
Go to global websites like Amazon and eBay and search for the best-selling products there.
1. Large multi-product e-stores
In this type, you find the online store sells many different products, which fall under many classifications.
Example: Amazon's International Store, and Jumia's store, which is popular in the Arab countries.
2- E-stores specializing in one type of products
In this type, you find an online store that specializes in selling one product or one type of product... Such as stores specializing in selling smartphones only... Etc.
2. Check the ability to sell this product
You have tested the idea to check its usefulness first, here are some points that will help you check the ability to sell your product:
1- Use keyword search tools like Google Keyword Planner to see the product search rate to predict the size of the demand.
Just enter the name of the product you want to sell in your store and you'll find that the tool shows you the monthly search rate for this product, so you can understand the order rate for this product.
(the high demand rate also means a high level of competition )
2- Gather as much information about competitors
In this step, you also have to do an online search for competing stores, which are targeting the same market you intend to target.
3- Your marketing plan plays an important role here
Marketing your store is one of the most important factors, which increase the products’ selling, for example, if you have a strong marketing plan and a good marketing budget you will get perfect results.
3. Determine the source of the product you will sell
Let's say, you've decided that children's clothing is the product you'll sell in your online store.
In this step, you need to determine the source from which you will get these children's clothes.
You should choose one of the following options:
1- Produce the product in your own factory.
This is the most difficult option, it takes more time and effort, so this option is the least likely for the majority.
2- Use Drop Shipping / Affiliate marketing
choose a type of business and place them in your own store, price them and sell them to the consumer under your store name, but the products are for a third party. Once the buyer buy the product, it is ordered from the primary store and delivered to the buyer and the delivery process is done through the primary store
Note: The profit, in this case, is the difference between the price you offer in your store and the real price of the product in the primary store.
4. Select the payment method in your online store
This is a very important step for your online store, and it is linked to the way you choose to create your store (you will be dealing with ways to create an online store shortly).
There are many payment methods, the most important and useful:
It is one of the oldest and most popular payment solutions on the Internet, basically an electronic bank for everyone. but there are other payment methods such as cash, PayTabs, 2Checkout, Mojacar. You can choose anyone.
5. Determine how the product is delivered to the buyer
The common option of most e-stores in the shipping step is to hire a specialized shipping company and contract them to deliver e-store products to buyers such as Dhl, Ups, Aramex.
How to create a store on big commerce
Go to The Big-commerce website, You can access through and Click on get started
-Enter your email address. You should be able to access this email to receive business messages.
-Enter your store information. This will include the following details:
The name of the store, Login details (first name, last name, password ), Phone number, Country, Business size...
-Click Create your store. At the bottom of the page. This will include your website, the types of products you will sell, and the current way of selling. You can also skip this step by clicking "Ask me later."
-The button at the bottom of the page. This will take you to your store's dashboard. This tab is on the left side of the page.
-Click on the "Products" tab
-Click on “Add”
-Enter the product’s information
-Click on save
You must upgrade to a full BigCommerce account after fourteen-day, you need to buy the plan monthly to continue selling on BigCommerce. You can do this by clicking 'Select plan' at the top of your site's control panel.